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ALLEN SOLLY
Project type
Fashion and Print Design
Date
December 2021
Location
India
Role
Assistant Designer - Menswear
Techniques
Garment Construction, silhouette direction, technical flats, print boards, market forecasting, designing original prints, constructing repeats, and generating textile graphics, BOMs, graded specs, costing sheets, and product lifecycle tracking, refining fit, construction, and fabric compatibility, PLM, TechPacks, CADs, CLO 3D, trim Design and brand strategy,
This collection represents the diverse body of work Aneri undertook as Assistant Manager of Design for Menswear at Allen Solly Prime, a sub-brand under the Aditya Birla Group, one of India’s largest retail fashion conglomerates. In this role, she was responsible for the development of both the Spring/Summer 2022 and Fall/Winter 2022 collections, while also working on the Spring/Summer 2023 collection. Her responsibilities included designing menswear, developing prints and trims for the subbrand, and colorways, and setting the seasonal direction for the brand. She was also tasked with ensuring that all designs aligned with production requirements, balancing creativity with practicality. Throughout her tenure, she stayed attuned to current trends and consumer preferences, ensuring that the collections were both innovative and market-responsive.
