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VAN HEUSEN
Project type
Fashion and Graphics Design
Date
May 2021
Location
India
Role
Fashion Designer - VANHEUSEN FLEX
Techniques
CADs, Technical Design, Graphic Design, Garment Construction, Concept Development
While working on the SS 22 collection for Van Heusen Flex, a sub-brand of Aditya Birla Fashion and Retail, one of India’s leading fashion retail companies, Aneri focused on redefining activewear and athleisure right after the COVID era. The collection was all about functionality and innovation—working closely with factories in India and China, she developed sweat and moisture-wicking fabrics, along with reflective trims and tech fabrics that aligned with the brand's vision.
Beyond the technical aspects, she concentrated on essential staples, crafting graphics and mockups that were grounded in thorough market and trend analysis. The goal was to create a collection that was not just stylish but also highly functional, resonating with the evolving needs of consumers post-pandemic.
