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SURVIVING THE END

Project type

Fashion Illustrations

Date

December 2020

Location

India

Role

Fashion Designer

Techniques

Illustration, Technical Drawing and Concept Development

This project is centered around creating a collection for the Fall/Winter season immediately after the COVID pandemic, a time when survival and adaptability became key considerations. The focus of the project was to address the new needs and challenges that emerged in the post-pandemic landscape. It involved developing a Fall/Winter collection that not only met the evolving fashion demands but also embraced practical and functional design elements while wanting to feel safe.

Key aspects of the project included detailed technical drawings and precise patternmaking, essential for translating conceptual designs into tangible products. The aim was to ensure that the collection was not only stylish and relevant but also aligned with the practical needs of consumers adjusting to a new normal. This approach highlighted the importance of resilience and adaptability in fashion during a period of significant change.

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